You’ve been recruiting internationally for a while now and things are going well, but you know competition is intensifying, meanwhile, economic and political forces are making recruitment more challenging.
You’re curious to find out where you can focus resources to give you a stronger return on investment and ensure that all of your hard work comes to fruition (see what we did there?).
At Jackfruit Marketing, we understand the hurdles you face when marketing to students and parents overseas or working with partners to amplify your reach.
We can help you obtain a deeper understanding of the latest techniques to enhance your results and gain a competitive advantage. Or perhaps all you need is a few tweaks here and there that can streamline processes to create efficiencies or even add substantial revenue to your bottom line. Either way, we'd love to help you.
Then contact us today! We can work with you on an individual project basis, or on a monthly retainer for longer-term growth and development.
Jackfruit Marketing can work with you to add structure and strategy to your activities which can help guide day-to-day tasks, rally your staff around your vision and goals, provide a clear window on ROI, and set you on a course towards growth.
In addition, Jackfruit Marketing can help you to:
We offer a range of services, and many of our clients love our customised audits because they're quick, affordable, and packed full of practical suggestions for improvements.
Jackfruit Marketing covers several areas of expertise to help fine-tune your marketing activities and accelerate growth.
Did you know that websites using personas are two to five times more effective than those with general copy?
The more tailored your marketing content is to your target audience, the more powerful it will be. Building or refining student personas will support your brand strategy and increase the effectiveness of your marketing activities.
There are three main types of content:
Earned content is where the magic happens - it consists of user-generated content and co-created content. This is an area that Jackfruit Marketing is particularly passionate about and can help you leverage, thanks to our famous Rise of the Selfie Content Marketing masterclass.
Chances are, you’re sitting on a treasure trove of content, but perhaps you’re not making the most of it. Much of your content can be repurposed and refreshed, and a content audit is the first step. Our services include:
Content production never stops!
We’ll show you a number of best practice techniques you can apply as you produce and acquire new content including how to:
Sometimes a fresh pair of eyes from outside of your institution or organisation can help pinpoint areas of improvement or identify previously undiscovered ways to maximise and enhance ROI.
Learn how you can benefit from a comprehensive review of current efforts to identify opportunities to further develop your marketing materials.
In addition to content audits across your website and social media channels, we can do a quick “check-up” on other marketing materials too, such as:
In addition to our role as a consultant or project manager, Jackfruit Marketing offers bespoke training and development masterclasses to help you and your organisation initiate change to maximise results.
These training sessions can be delivered to your team in-house and are also offered on a one-to-one basis.
Sample training topics we recommend for those who have a good foundation in international student recruitment include:
Use the contact form below to learn more about our training sessions and discover how Jackfruit Marketing can help refine your marketing and recruitment efforts.