2018 Speaking Engagements

2018 Speaking Engagements

Upcoming plenaries, training sessions and other speaking engagements in 2018

As Founder and Managing Director of Jackfruit Marketing, Jackie Kassteen is often on the road delivering inspiring keynotes and interactive masterclasses to an international education audience.

Catch up with Jackie at one of the events below, or book her as a speaker or trainer.

2018 speaking engagements:


Guest Speaker for Anglo Educational Services, UK and Muhlenberg College, USA

Location: London, UK

Date: 12 March 2018

Interactive Lecture:

The Evolution of Content Marketing & Mobile Media

Through a combination of mini presentations and interactive discussions, Jacqueline takes a group of international students on a journey of exploration into how content marketing has changed in the last decade and how various media models have adapted and innovated.



FEST (Federation for European Storytelling)

Location: SMK University of Applied Social Sciences in Vilnius, Lithuania

Dates: 20-23 March 2018

Opening Plenary:

Some Things Never Change: Why Storytelling Remains the Most Powerful Form of Communication

Storytelling is one of the oldest forms of communication, and certainly one of the most powerful. But why is that so? What is it that makes storytelling so effective? In this opening talk, Jacqueline will explain how storytelling is linked to neuroscience and psychology, and she’ll share some essential elements of strong stories.

Interactive Masterclass (given 2 days in a row):

Crafting the Story: Genres and Plot Development Techniques

In this interactive training session, Jacqueline will introduce attendees to valuable storytelling techniques and frameworks, which they will immediately put into practice at the conference and long thereafter. Even if you feel like you’re not a born storyteller, all it takes is the right strategy, techniques, mindset and lots of practice. Jacqueline will cover all of this and more, using both modern and classic examples as well as those from B2B and B2C brands.

Interactive Masterclass:

Storytelling as a Form of Personal Branding

In the first few days of the event, Jacqueline teaches attendees how to use storytelling as a promotional tool. In this final session, she will illustrate how to use these techniques in a personal capacity as well, and attendees will practice creating and “selling” their personal stories.



IALC (International Association of Language Centres)

Location: Bologna, Italy

Dates: 19-22 April 2018

Interactive Masterclass:

Lost & Found: The Adult Language Student

Language schools will no doubt have enjoyed the rise of the junior market, as teens and school groups have been giving enrolments a welcome boost in recent years. Moreover, young adults continue to show interest in improving their English for professional reasons, meanwhile the 50+ market is experiencing a bit of a reawakening. But where have all the adults gone? The 30-50 year olds have dwindled in years, with schools feeling the sting of love lost and wondering how to get them back. Join us in Bologna for an interactive, eye-opening session as Jacqueline takes attendees through a number of techniques to reclaim this student segment.



IH London Future Leaders Programme

Locations: London and Oxford, UK

Dates: Various dates in spring and summer

Interactive Masterclasses:

Workshop 1 - Life Beyond University: A Personal Plan and a Business Plan

Workshop 2 - Leadership & Entrepreneurship: What Does it Take to Succeed?

Workshop 3 - Developing Your Personal Brand: Creating Confident Leaders

This series of interactive workshops is designed especially for international students (~14-17 years old) who are preparing for postsecondary education, an international career, or entrepreneurship.



IH Directors Conference and Study Abroad Workshop

Location: Sofia, Bulgaria

Dates: 5-8 May 2018


Teaching 21st Century Skills: Going Beyond Language Learning

As the pace of technological change quickens and the world undergoes economic, political and cultural shifts, human behaviour is evolving, affecting both our personal and professional lives. Moreover, job functions are shifting, directly impacting the skills young people need to master now in order to excel in the future. Today, more than ever, schools must broaden their educational offering to encompass much more than language instruction. The real question is, how will your business model adapt to these new requirements? In this inspiring, thought-provoking plenary, Jackie shows attendees how schools can re-position their marketing messages and re-vamp their curriculum – either in small tweaks or in bold new shapes – to go beyond language instruction. Throughout the plenary, attendees will have opportunities to discuss new ideas and how to implement change at their institution.

Interactive Masterclass:

The Power of Student-Led Marketing: Using Influencers and Creating Brand Champions

Few marketing techniques are as strong as word of mouth, and using influencers (i.e. high profile bloggers and vloggers) can make a big impact on your recruitment results. Jackie will review different types of influencers and explain how they differ from student ambassadors and brand champions. She will also share a variety of tactics and techniques that institutions and agents can use to find influencers and create a relationship with them. Through interactive discussions, participants will be able to consider how they can actively discover influencers (prospective, current or former students) and how to incorporate them into current and future marketing and recruitment efforts.



BUTEX 25-Year Anniversary Conference

Location: Lancaster University, UK

Dates: 4-6 July 2018

Presentation details TBC.



CA Institute Regional Conference

Location: Brno, Czech Republic

Dates: 17-18 August 2018

Presentation details TBC.



Study World

Location: London, UK

Dates: 3-5 Sept 2018

Presentation details TBC.



EAIE (European Association for International Education)

Location: Geneva, Switzerland

Dates: 11-14 Sept 2018

Interactive Campfire: (details TBC)

The Long Road Up: Success and Struggle

Participants will discuss 'big wins' that their institution achieved and 'impossible challenges' they can't seem to crack.

Seminar Session:

What's in a Name? The Art of Telling Your Story

London, Paris, Tokyo, Amsterdam! Some institutions, due to their name and location, are easier than others to promote to prospective students, especially when they place you in a well-known city. When your name is not linked to 'place', how can you overcome this? Learn from the experience at Strathclyde and Monash (where are they?) and learn, from a storytelling expert, tools and tactics to help you tell (and sell) the story of your institution.



African Student Recruitment Conference

Location: London, UK

Dates: 7-9 Nov 2018

Presentation details TBC.



Quality English Annual Conference

Location: Bournemouth, UK

Date: 30 Nov 2018

Presentation details TBC.


Use the contact form below to book Jackie for an upcoming keynote session, presentation or masterclass.


Jackfruit Fun Fact

The Jackfruit is the national fruit of Bangladesh.